Kevin Spacey for Bank Zachodni WBK

Kevin Spacey, one of the best Hollywood actors, was the star of the Bank Zachodni WBK campaign in 2013 and 2014. The actor supported the largest integrated marketing campaign in the bank history, which initiated the process of strengthening the brand of the third strongest financial institution in Poland.

Choosing this particular star was not a coincidence. Smart, known for his intelligence and sense of humour, the actor embodied the effectiveness and progressiveness, as well as high standards of the bank customers. Bank Zachodni WBK advertising campaign has announced the most prestigious campaign in the commercial history on the Polish market.

As part of the cooperation we took care of:
  • recruiting Kevin Spacey for the campaign,
  • signing the contract with the star,
  • management of cooperation on a film set.