Strengthening the image and sales in Premium section, and associating it with prestige, sports and speed – these were the goals PKN Orlen set out for us, searching for ideas to promote VERVA fuels.
In response to the company needs, with the support of experts from the country and abroad, we created a racing team VERVA Racing Team, competing in Porsche Supercup, preceding the GP Formula 1. We have been responsible for technical, marketing and PR management of the project for 6 years. During this period, VERVA Racing Team with Kuba Giermaziak each won a significant trophy – the championship in Porsche Supercup, the first place in many various races, and VERVA became the most recognisable fuel brand in Poland.
Marketing project outcomes
The project was multi-threaded and exploited in many image and business fields. The website www.vervaracingteam.pl, Kuba Giermaziak blog, the team Facebook profile and the YouTube channel were all elements of the campaign. The axis of communication was a broad PR campaign: press conferences, thousands of radio, press, TV, and internet appearances. On the basis of the project, PKN ORLEN handled consumer promotions, i.a. its own line of energy drink.
We created unique team branding, including car, players' outfits, service truck, as well as service and paddock area. We created the whole visual identity of the project, key visuals, press advertisements, communication design, gadgets, etc.